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September 2010 |
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Brenda Bashant
SunTrust Merchant Services
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Fact: Consumers spend 56% more via credit card transaction. Fact: Consumers spend 72% more if they can use American Express. These powerful facts in mind, First Data Sun Trust account executive Brenda Bashant urges businesses big and small to maximize growth potential with a merchant services account. “Using plastic really helps a business,” Brenda says. “Period.” Brenda will set you up to accept credit cards, debit cards or check cards, offer loyalty cards, gift cards and other promotional items, and stay current with the latest technology. All of this in the form of cash register systems, wireless machines, virtual terminals or websites. First Data is the largest credit card processor in the world handling such high-volume accounts as Disney, HSN, Walmart and Burger King. Brenda personally services Martin, St. Lucie and Indian River Counties, signing new accounts and keeping existing customers happy. After 34 years in Stuart and nearly 30 years in the business, Brenda's the professional to see about the power of a merchant account and just how far the technology has come. “I've been doing credit card processing since before there were credit card machines,” Brenda reminisces. “We would actually do a manual imprint. We affectionately call them knuckle-busters. And imprint a sales slip and then the customer would sign the sales slip and then you would take the sales slip, put it in an envelope, bring it to the bank and they'd credit the account in, oh, three weeks. “Now, it's all a lump sum in their checking account the next day. That's the best part of it for businesses: cash flow.” Fact: Consumers prefer credit card transactions and trust those merchants who accept them. Fact: Brenda seeks to bridge the gap between consumers and you. |
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